We started out working for multiple agencies and in-house marketing teams, but knew the “industry standards” approach to marketing wasn’t quite right. Everyone was approaching marketing like it was a formula, and if formulas worked all the time, then every company would be successful.
As business owners ourselves, we know that this isn’t the case.
We noticed in-house marketing teams certainly know their product, but they lacked the critical context and understanding of what prospects needed — the communication wasn’t right, and on the other hand, marketing agencies consistently failed at focusing on the strengths and true opportunities that their clients could leverage to get the most potent bang for their marketing buck.
What we saw happening in the marketing service space was textbook insanity: failing something the same way over and over again, and expecting to get a different result.