Did you know that more than half of all website traffic comes from organic search? That means optimizing your website for search engines can lead to increased visibility and higher profits for your business. And that’s exactly where technical SEO comes in!
An audit can help you identify and fix any technical SEO issues with your website that are preventing you from ranking high in search engines. In this blog post, we’ll explain what a technical SEO audit is, and why you should consider having one done for your business. Stay tuned!
What is Technical SEO?
Technical SEO is the process of optimizing your website for search engines. It’s a subset of SEO, which stands for “search engine optimization.” Technical SEO includes things like improving your website’s loading speed, making sure your site is mobile-friendly, and ensuring that your website is easy for search engine crawlers. Basically, it’s all about making sure your website is as search-engine-friendly as possible.
Elements of Technical SEO
There are many different technical SEO elements involved with keeping yourself up-to-date within this field, but a few of the most important ones are:
- Site speed and page load time: Search engines like fast websites. If your website takes too long to load, visitors will likely leave before they even have a chance to see what you have to offer.
- Mobile-usability: More and more people are using their mobile devices to access the internet. That’s why it’s important to make sure your website is mobile-friendly. If it’s not, you could be missing out on a lot of potential traffic.
- Website structure and architecture: Search engines have to be able to understand your website in order to index it properly. If you have a well-connected site URL structure for users, it will likely be much easier for search engines to crawl and index it.
- Title tags and meta descriptions: Title tags and meta descriptions are two of the most important elements of on-page SEO. They help search engines understand what your website is about, and they also play a role in determining how your website’s search presence will be.
- Crawlability: Crawlability is another important technical SEO factor. It refers to how easy it is for search engines to crawl and index your website. If you have any crawl errors or your website is difficult for search engines to crawl, they may not be able to find all of your content, which could hurt your chances of ranking high in the search results.
Now that you know some of the technical-SEO basics, let’s see why it is so important for businesses.
The Importance of Technical SEO
First and foremost, technical SEO can help businesses improve their visibility and organic traffic. In other words, if your website is optimized for search intent, you’re more likely to show up in the search results when people are looking for products or services like yours. And as we mentioned before, increased visibility can lead to increased traffic and higher profits.
In addition to helping you improve your visibility and organic traffic, technical SEO can also help you improve your website’s usability. By making sure your website is fast, accessible to mobile search, and easy to navigate, you’re providing a better experience for your visitors. And when people have a better experience on your website, they’re more likely to come back.
Finally, technical SEO can also help you improve your website’s security. By ensuring that your website is properly coded and using secure hosting, you can help protect your site from hackers and other cyber threats.
If you’re not already working on some of the things we’ve listed above, now is the time to start, and a technical audit is just the right place to begin. But what an audit actually is?
What Is an SEO Audit?
An SEO audit is an assessment of a website’s search engine optimization. It can be conducted manually or using special software. An SEO audit looks at a website’s on-page and off-page SEO, as well as other factors that could impact its ranking in search traffic and results.
But what’s the difference between on-page and off-page SEO?
On-page SEO refers to the elements on your website that you can control, such as your website’s content, title tags, and meta descriptions, while off-page SEO refers to the things that you can’t control, like external links and social signals.
Besides that, other factors that can impact your website’s search engine ranking include the website’s architecture, load speed, and mobile-friendliness. An SEO audit will take all of these ranking factors into account and provide you with an audit report that outlines any areas that need improvement.
To get a deeper understanding of an SEO Audit, or to see what types of audits can be performed, visit this link.
What Are the Benefits of Technical SEO?
Taking care of your technical SEO comes with a number of benefits such as:
- By improving the technical aspects of your website, you can improve your ranking in search results, which can lead to more traffic and potential customers. In addition, technical SEO can also help you improve your website’s usability and make it easier for visitors to find what they’re looking for.
- A well-optimized website is also more likely to be crawled and indexed properly, which will show as a boost in search engine results. And finally, Technical SEO can also help you improve your website’s conversion rate by making it easier for visitors to navigate and use. In summary, technical SEO is about making sure that the user experience on a website is as good as possible.
But do you know how to start your technical SEO journey?
Getting a Technical SEO audit done by a professional
Conducting a technical SEO audit can seem like a daunting task, but it’s essential if you want to ensure that your website is ranking well in search results. With the right tools and a little bit of know-how, you can conduct a technical SEO audit on your own website. Use checklists and SEO tools available online and the process shouldn’t be too difficult.
However, if you don’t have the time or expertise to do a technical SEO audit yourself, you can always hire a professional to do it for you. An SEO audit can be very technical and time-consuming, and it’s easy to miss important aspects if you’re not familiar with the process. A professional will know what to look for and can help you fix any technical issues on your website.
If you’re looking for a reliable and experienced team to help you with your Technical SEO audit, contact us today for a free consultation. We’ll be happy to answer any questions you have and help you get started on the path to better visibility and higher profits.
Still have questions about technical audits? Leave a comment below, and we’ll do our best to answer them.
How do search engines determine how well my site is performing?
Search engines have created web crawlers, which are automated bots that comb through the Internet to index sites to do so. They “crawl” through the code on each page to determine things like:
- How fast the site loads
- If there are any errors in the code
- The deep site structure of internal links (called “architecture”)
- If the site is mobile friendly
All of these technical factors play into whether or not your site is considered “high-quality” by a search engine, and thus whether or not it will rank well in search results.
How do I change the crawl rate?
The rate at which Googlebot crawls your site is determined by a few factors, including:
- The number of pages on your site
- How fast your site loads
- If there are any crawl errors on your site.
You can change the crawl rate in Google Search Console.
How can you tell if your website needs a technical SEO audit?
If your website is not generating the traffic or leads you want, it might be time for a technical SEO audit. You might also need it if you’re planning a website redesign or if you’re changing your CMS.
What are some of the things that will be checked during a technical SEO audit?
Some of the things that will be checked are:
- The site’s current architecture
- How fast the site loads
- If there are any errors in the code
- If the site has its mobile version.
A technical SEO audit will also take a close look at your website’s backend to make sure it is configured correctly for the search engine indexing process.
Are there any other things that you can do to improve your website’s search engine ranking beyond a technical SEO audit?
Yes! In addition to a technical SEO audit, you can also:
- Optimize your website’s content
- Optimize your website’s titles and tags
- Promote your website through social media and other channels.
A technical SEO audit is just one part of a comprehensive SEO strategy. If you want to improve your website’s ranking, contact us today. We can help you create a comprehensive Technical SEO strategy that will get your website to the top of the search results.
What are some of the best SEO tools available for conducting a technical audit?
There are a number of great tools available for conducting a technical SEO audit. Here are just a few:
- Screaming Frog
- Google Search Console
- Pingdom and more.
Each of these tools has its own unique set of features and capabilities. Be sure to do your research to find the tool that’s right for you and your website.
How long does a Technical SEO audit take?
The length of time it takes to conduct a technical SEO audit depends on the size and complexity of your website. A small website can usually be audited for less time, but the audit process generally takes from 2 to 6 weeks.
What is the impact of mobile devices on SEO?
The impact of mobile devices on SEO is huge since more and more people are using their smartphones and tablets for their search journey across the internet. This means that your website must be designed to be mobile-friendly in order to rank well in search results.
How do I find duplicate pages?
One of the most common problems we see when conducting a technical SEO audit is duplicate content issues. Duplicate content can be caused by a number of things, but most often it’s due to incorrect canonical tags, bad URL structure, or thin content.
To find identical content on your site, you can use tools like Screaming Frog or Siteliner. Just enter your website’s URL and let the tool do its thing. Once it’s finished, you’ll be able to see all of the duplicate titles or content on your site. You can also consider conducting a content audit.