SEO Website Audit Frequently Asked Questions
Simply put, a “SEO audit” is the process of identifying and addressing a website’s SEO strengths and weaknesses. This can be based on a lot of factors, but the most common ones tend to be keywords, links, content, reviewing data from Google Analytics, and scanning a site with SEO tools.
A lot of companies and blog content guides focus on what are known as “best practices” that, to some extent come from Google & Bing, as well as lore from industry hearsay.
The annoying answer: We actually can’t tell you exactly what’s in our audits until we understand your business, your challenges, your team, and the lay of the land with your competition.
The basic answer: We operate on the premise of 80/20. Instead of moonshots that take a lot of time, we try to get you keywords, content ideas, easy technical fixes that can have a huge impact on converting traffic.
Along with this, we outline a full strategy of moving forward based on your resources, and a video breakdown that ensures no one is lost — even if someone else has to take charge of the project.
We like to go with the basics: We view your page as Google does, assess load times, code issues, crawl issues and other factors outlined in Google Lighthouse and Google Search Console. This is the technical seo audit.
Then we assess the intent, review the content, see if we’re not hitting the right opportunities or keywords.
Then we hedge that by looking at your competitor’s websites to find how much work needs to be done to bridge the gap and rank better based on the authority of the whole vertical.
There are a lot of tools that offer you a look into performance, but rather than check, we say you should track. One of the best (and free!) tools that we highly recommend is Google Search Console. Not only is it free, but it’s also straight from Google’s mouth! You’ll get the most accurate report on keywords, landing pages, crawl quality, bad links, and a basic link profile over a 16-month period. We highly recommend you have it setup for your site if you don’t already.