Marketing Consultant: Skills and Responsibilities

stock photo businessman smiling woman gesturing conversation

When you are looking for a marketing consultant, it is important to understand what their key responsibilities, technical skills, and soft skills are. A marketing consultant can play different roles within your company, depending on your needs. They may be responsible for developing marketing plans, executing campaigns, managing customer relationships, or even training your staff. […]

What is a Marketing Advisor?

stock photo thoughtful multicultural businesspeople looking asian

What do you think of when you hear the word “advisor”? Chances are, the first thing that comes to mind is a financial advisor – someone who can help manage your money and invest it in a way that will make it grow. But what about marketing advisors? What do they do, and how can […]

Digital Marketing Advisors vs Digital Marketing Consultants

stock photo group of businesswoman and accountant

If you’re a business owner, chances are you’ve been approached by a digital marketing advisor or consultant. They are both digital marketing specialists, offering a wide range of marketing services, but what’s the difference? And which is right for your type of business? Marketing advisors are usually part of digital marketing agencies. They work with […]