What do you think of when you hear the word “advisor”? Chances are, the first thing that comes to mind is a financial advisor – someone who can help manage your money and invest it in a way that will make it grow. But what about marketing advisors? What do they do, and how can they help your business? Keep reading to find out!
MARKETING ADVISORS
A lot of people are confused by the term “marketing advisor”, and some believe it’s only for big businesses, but that’s not true!
A marketing advisor can help your business in a lot of ways, from developing a marketing plan with suggestions for improvements to increasing website traffic or conversion rates. They can also provide guidance on social media marketing strategies, content marketing, and email marketing.
Essentially, they are there to help you grow your business by providing expert advice and guidance on marketing initiatives.
Sometimes, you’ll hear people talking about digital marketing consultants as well, but they’re actually different from advisors. Digital marketing consultants work directly with clients to develop their online presence, while marketing advisors focus more on strategy and planning. However, if you want to get deeper into a marketing consultant role, you’ll find more information about it here.
How can a marketing advisor help your business grow and succeed?
Since marketing is a complex and ever-changing field, it can make it difficult for businesses to keep up with the latest marketing trends and best practices, and a marketing advisor can help you stay ahead of the curve. By keeping track of new developments and offering insight on how to implement them effectively, they can help you avoid common mistakes made by other companies, such as using ineffective advertising techniques or failing to properly promote products.
A professional advisor will be there to identify commercial opportunities for growth and create a plan to achieve your business goals.
By understanding your target market, a marketing advisor can help you develop strategic marketing plans that are tailored to them. This allows you to better connect with your target audiences or potential customers and build long-lasting relationships. Additionally, they can help you measure and assess the results of your efforts so that you can make necessary adjustments to ensure continued growth and success.
It’s not surprising that marketing advisor jobs are projected to have a 20% growth from 2018 through 2028, according to the Bureau of Labor Statistics.
But what are some other benefits of working with a marketing advisor?
Benefits of working with a digital marketing advisor
Sometimes it’s hard to figure out the right way of allocating time and resources when you are trying new things with marketing. This is where working with a marketing advisor can come in handy.
An experienced advisor can help you to save time and money by:
- Conducting market research to identify your target market
- Developing a digital marketing strategy to reach your target market
- Tracking results and adjusting your marketing plan as needed.
In other words, a marketing advisor can be your map, telling you the best routes to take to reach your desired destination: success!
Things to consider when choosing a digital marketing advisor
If you decide to work with an online marketing advisor, the first step is to determine what your goals are. What do you want to achieve with your marketing efforts?
Are you looking to increase brand awareness, generate leads, or drive sales channels? Once you know what your goals are, you can start to look for an advisor who specializes in those areas.
It’s also important to consider the size of your business and your budget when choosing marketing experts of any kind.
If you’re a small business with a limited marketing budget, you’ll want to look for an advisor who offers affordable services.
On the other hand, if you have a large marketing budget and are looking for extensive marketing services, you’ll want to look for a digital marketing agency that can provide those services.
No matter what your budget is, there’s a marketing advisor out there who can help you achieve your goals.
To sum it up, these are the questions that you should ask yourself first:
- What are your online marketing goals?
- What is your budget?
- How much time are you willing to invest in this project?
- Do you want to be involved with every aspect of the marketing campaign from start to finish?
- Are they specialized in your niche?
- Are you looking for something that will help you grow your business or are you looking for someone who can help you with a specific problem?
- Will they keep you informed of their progress?
But what are some questions to ask a potential marketing advisor in your initial consultation? Read further!
Questions to ask a potential marketing advisor
Asking a potential marketing advisor about their experience is one of the most important steps in finding the right fit. But here are some other questions that will help ensure that they’re the right fit for your business:
- What is your marketing experience?
- Do you have any case studies or testimonials from past clients?
- What customer programs & services do you offer?
- How much do you charge for your services?
- How often will we meet, and how will we communicate between meetings?
- What is your policy on revisions?
- When can we expect to see results?
By asking these questions, you’ll be able to get a better sense of their marketing expertise, experience, and range of services. You’ll also be able to get an idea of their pricing and policies. Once you’ve asked these questions, you’ll be one step closer to finding the right marketing advisor for your business.
What to expect from your marketing advisor relationship?
As you may guess yourself already, building a good relationship with your advisor is essential to developing a successful marketing strategy and reaching your business objectives.
You should expect to meet with your marketing advisor on a regular basis, whether that’s weekly, bi-weekly, or monthly. During these meetings, you’ll discuss your marketing goals and progress. You’ll also review any new ideas or strategies for the market that your advisor has come up with. In between meetings, you should expect to receive regular updates from your marketing advisor on their progress.
A good marketing advisor will become like a trusted partner, with hands-on experience, helping you to navigate the ever-changing landscape of marketing and that’s exactly what we strive to be here at LFDM.
If you’re looking for a marketing advisor who can help you achieve your marketing goals, we’d love to chat with you. Contact us today to set up a free consultation.
FAQs
What to expect from your first meeting with a marketing advisor?
If you’ve never worked with a marketing advisor before, you may be wondering what to expect from your first meeting. Marketing advisors are experienced professionals who can help you assess your marketing needs and develop a plan to reach your marketing goals.
During your first meeting with a marketing advisor, they will ask you questions about your business and your marketing goals. They will also want to know about your marketing budget and your target market. With this information, they will be able to develop a customized and detailed marketing plan for your business.
How to get the most out of your relationship with a marketing advisor?
To get the most out of your relationship with a marketing advisor, be prepared to answer their questions honestly and openly. It is also important to be realistic about your marketing goals and budget. Marketing advisors are experienced professionals who can help you reach your marketing goals, but they can only do so if you are willing to work with them and provide them with the information they need.
Who should hire a marketing advisor?
Any business owner who is serious about marketing their business should consider hiring a marketing advisor. Marketing advisors can help you assess your marketing needs, develop a marketing plan, and implement growth strategies that will help you reach your marketing goals. If you are not sure whether you need a marketing advisor, schedule a consultation with one today.
When to hire a marketing advisor?
As soon as you have marketing goals in mind, it’s time to start looking for a marketing advisor. Marketing advisors can help you develop and implement marketing strategies that will help you reach your marketing goals. If you wait too long to hire a marketing advisor, you may miss out on opportunities to market your business effectively.
What skills do marketing advisors have?
Marketing advisors are generally skilled professionals with a wide range of specialized skills: From a deep understanding of marketing principles and strategies to strong analytical skills, leadership skills, and technical skills.
They are also good project managers and creative thinkers with the ability to think outside the box.
What is the career path of a marketing advisor?
A marketing advisor typically has a degree in marketing, business, or communications. They may have a bachelor’s degree or higher in marketing or a related field. Many marketing advisors also have experience in marketing or advertising agencies.
What’s the average salary of a marketing advisor?
The Bureau of Labor Statistics says that a marketing advisor’s annual salary goes from $44 to $92 an hour. However, rates differ, so they can make from $58,000 to $147,000 a year.
What services do you offer?
Here, at LFDM, we can help you with:
- SEO (Search Engine Optimization)
- Local search
- List-building
- Website building
- Website audits
- Marketing audits
- Competitive research
- Cold email marketing setup
- Email sequence copy
- Technical fixes and more.
How do I schedule an appointment?
If you’re interested in working with us, feel free to schedule a consultation. During your consultation, we’ll explore your marketing goals and see if we’re a good fit to work together.
